Kids Inspires us

To date many of our dolls, outfits, accessories and play-sets come straight from the amazing and awe-inspiring imagina-tions of children. Maybe that’s what makes our range of dolls so relatable. Kids have helped to create a range of toys that they actually want to play with.

We’re a toy company, creativity is at the heart of our business and we’re always on the look-out for ideas. Will you share your ideas with us? Hop over to our Inspired by Real Kids competition pages, to find out more.

Our Vision

We recognise how precious childhood is. And in the face of growing pressure – from a variety of sources – how short it can be. We dream of a safe and uncomplicated place where kids can be kids, where the great outdoors is there for the exploring, where curiosity-led discoveries are a daily occurrence, where the imagination can run wild and where the only limit is bedtime.Our vision, when we first created Lottie, was to develop a range of dolls that would empower children to be them-selves, to be imaginative and adventurous and – most of all - to have fun. We believe that childhood should be an inclusive place where every child belongs regardless of gender, ethnicity or ability. And we’ve made it our mission to do our bit – no matter how small - to protect childhood.

A Potted History

Our very first doll was created following 18 months of research. We spoke to retailers, industry experts, child psychologists, nutrition experts, parents and – most importantly – to kids. Our dolls look like kids. They are dressed comfortably in clothes that are made from colourful and tactile fabrics. They have play-sets that encourage outdoor play, from fishing to body-boarding to fossil-hunting. And their bodies are based on the proportions of a 9-year-old child. (Their heads are a bit bigger though because, let’s be honest, who doesn’t love the opportunity for a spot of hair-play?

Team Lottie

Based in Donegal, on the North-West coast of Ireland, Team Lottie is made up of people – three quarters of whom are women - who are passionate about preserving the magic of childhood. We’re also passionate about winning medals with more than 30 international toy awards won, to date. And we try very hard to work – and live - by Lottie’s rules: Be bold, be brave, be you!